{"id":2591,"date":"2023-03-19T09:00:00","date_gmt":"2023-03-19T01:00:00","guid":{"rendered":"https:\/\/www.tclogx.com\/?p=2591"},"modified":"2023-03-18T15:08:30","modified_gmt":"2023-03-18T07:08:30","slug":"%e5%a2%a8%e8%a5%bf%e5%93%a5%e5%8d%96%e5%ae%b6%e5%bf%85%e7%9c%8b%ef%bc%81shopee%e7%9b%88%e5%88%a9%e4%b9%8b%e5%90%8e%e4%b8%ba%e4%bd%95%e4%bb%8d%e8%a6%81%e8%a3%81%e5%91%98%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tclogx.com\/index.php\/2023\/03\/19\/%e5%a2%a8%e8%a5%bf%e5%93%a5%e5%8d%96%e5%ae%b6%e5%bf%85%e7%9c%8b%ef%bc%81shopee%e7%9b%88%e5%88%a9%e4%b9%8b%e5%90%8e%e4%b8%ba%e4%bd%95%e4%bb%8d%e8%a6%81%e8%a3%81%e5%91%98%ef%bc%9f\/","title":{"rendered":"\u58a8\u897f\u54e5\u5356\u5bb6\u5fc5\u770b\uff01Shopee\u76c8\u5229\u4e4b\u540e\u4e3a\u4f55\u4ecd\u8981\u88c1\u5458\uff1f"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" alt=\"\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/640-1.gif?w=1200&#038;ssl=1\" alt=\"\" class=\"wp-image-2572\"\/><\/figure>\n\n\n\n<p><strong>Shopee\u65e2\u5df2\u76c8\u5229\uff0c\u4e3a\u4f55\u8fd8\u8981\u88c1\u5458<\/strong><\/p>\n\n\n\n<p>3\u670813\u65e5\u6d88\u606f\uff0c\u77e5\u60c5\u4eba\u58eb\u79f0\uff0c\u6709\u201c\u4e1c\u5357\u4e9a\u5c0f\u817e\u8baf\u201d\u4e4b\u79f0\u7684\u65b0\u52a0\u5761\u51ac\u6d77\u96c6\u56e2\uff08Sea 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https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-68.png?resize=768%2C262&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-68.png?w=1049&amp;ssl=1 1049w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uff08\u6570\u636e\u6765\u6e90\uff1aSea Limited Reports Fourth Quarter and Full Year 2022 Results\uff09<\/p>\n\n\n\n<p>\u8d22\u62a5\u8fd8\u663e\u793a\uff0c2022\u5e74Sea 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20%\u3002<\/p>\n\n\n\n<p>\u5373\u4f7f\u6709\u4e86\u8fd9\u6837\u7684\u6210\u7ee9\uff0c\u4e3a\u4ec0\u4e48Shopee\u8fd8\u662f\u9ed8\u9ed8\u5f00\u542f\u4e86\u65b0\u4e00\u8f6e\u7684\u88c1\u5458\u63aa\u65bd\u5462\uff1f<br><\/p>\n\n\n\n<p><strong>&nbsp;<\/strong><strong>\u62b5\u5fa1\u98ce\u9669\uff0c\u7a33\u5065\u672a\u6765<\/strong><\/p>\n\n\n\n<p>Shopee\u76ee\u524d\u7684\u53d1\u5c55\u5e76\u975e\u9ad8\u6795\u65e0\u5fe7\uff0c\u5546\u573a\u5982\u6218\u573a\uff0c\u7a0d\u6709\u61c8\u6020Shopee\u5c31\u6709\u53ef\u80fd\u4f1a\u88ab\u6dd8\u6c70\u6389\uff0cSea\u4ee5\u53caShopee\u672a\u6765\u8fd8\u6709\u5f88\u591a\u6311\u6218\u8981\u9762\u5bf9\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u65b9\u9762\u662f\u56e0\u4e3a\u81ea\u8eab\u53d1\u5c55\u4e0d\u7a33\u5b9a\u3002<\/strong><\/p>\n\n\n\n<p>2023\u5e741\u6708\uff0cShopee\u5ba3\u5e03\u9000\u51fa\u6ce2\u5170\u5e02\u573a\u3002\u800c\u57282022\u5e7412\u6708\u5e95\uff0cShopee\u6ce2\u5170\u8d1f\u8d23\u4eba\u8fd8\u5bf9\u5916\u4fe1\u8a93\u65e6\u65e6\u7684\u627f\u8bfa\uff0c\u201c2023\u5e74\uff0cShopee\u8ba1\u5212\u8fdb\u4e00\u6b65\u589e\u52a0\u6ce2\u5170\u7ad9\u70b9\u7684GMV\u3001\u6536\u5165\u548c\u8ba2\u5355\u91cf\u201d\u3002<\/p>\n\n\n\n<p>\u7ed3\u679c\u5f88\u8bbd\u523a\uff0c\u53ef\u80fdShopee\u6ce2\u5170\u8d1f\u8d23\u4eba\u6536\u5230Shopee\u5c06\u8981\u5173\u95ed\u6ce2\u5170\u7ad9\u7684\u6d88\u606f\uff0c\u4e5f\u662f\u59d7\u59d7\u6765\u8fdf\u3002<\/p>\n\n\n\n<p>\u636e\u76f8\u5173\u6570\u636e\u7edf\u8ba1\uff0c<strong>2022\u5e7411\u6708\uff0cShopee\u5728\u6ce2\u5170\u7684\u6708\u5ea6\u8bbf\u95ee\u91cf\u6392\u540d\u7b2c3\uff08PC\u7aef+\u79fb\u52a8\u7aef\uff09\uff0c\u800c\u57282022\u5e7412\u6708\uff0cShopee\u5728\u6ce2\u5170\u7684\u6708\u5ea6\u8bbf\u95ee\u91cf\uff08PC\u7aef+\u79fb\u52a8\u7aef\uff09\u6392\u540d\u8dcc\u81f3\u7b2c6\u3002<\/strong><\/p>\n\n\n\n<p>\u5f88\u663e\u7136\uff0c\u4ece2022\u5e7412\u6708\u5f00\u59cb\uff0cShopee\u5e94\u8be5\u4e5f\u662f\u5df2\u7ecf\u505c\u6b62\u4e86\u5728\u6ce2\u5170\u5bf9\u5e94\u7528\u7a0b\u5e8f\u7684\u5e7f\u544a\u6295\u653e\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u81ea2021\u5e749\u6708Shopee\u5f00\u901a\u6ce2\u5170\u7ad9\u70b9\u4ee5\u6765\uff0c\u8bb8\u591a\u4eba\u671f\u5f85\u7740Shopee\u53ef\u4ee5\u5728\u6ce2\u5170\u4e0a\u6f14\u4e00\u51fa\u597d\u620f\uff0c\u671f\u5f85Shopee\u80fd\u591f\u5728\u6ce2\u5170\u8d85\u8d8a\u901f\u5356\u901a\uff0c\u5e76\u6311\u6218\u5f53\u5730\u7535\u5546\u201c\u5730\u5934\u86c7\u201dAllegro\u3002\u5982\u4eca\uff0c\u8fd9\u4e00\u5207\u4e5f\u5df2\u6210\u4e3a\u6ce1\u5f71\u3002<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u8c03\u6574\uff0c\u5982\u4ecaShopee\u5df2\u5b8c\u5168\u9000\u51fa\u4e86\u6b27\u6d32\u5e02\u573a\uff0c\u8986\u76d6\u7684\u5e02\u573a\u6709\uff1a<strong>\u4e2d\u56fd\u53f0\u6e7e\u3001\u4e1c\u5357\u4e9a\u524d6\u5927\u7ecf\u6d4e\u4f53\u56fd\u5bb6\u3001\u5df4\u897f\u3001\u667a\u5229\u3001\u54e5\u4f26\u6bd4\u4e9a\u3001\u58a8\u897f\u54e5\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u53e6\u4e00\u65b9\u9762\u6765\u6e90\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u5de8\u5927\u538b\u529b\u3002<\/strong><\/p>\n\n\n\n<p>\u672c\u6708\uff0cLazada\u6bcd\u516c\u53f8\u963f\u91cc\u5df4\u5df4\u548cShopee\u6bcd\u516c\u53f8\u51ac\u6d77\u96c6\u56e2\uff08Sea\uff09\u76f8\u7ee7\u53d1\u5e03\u4e86\u622a\u81f3 2022 \u5e74 12 \u6708 31 \u65e5\u7684\u8d22\u52a1\u62a5\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"274\" src=\"https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-69.png?resize=554%2C274&#038;ssl=1\" alt=\"\" class=\"wp-image-2593\" srcset=\"https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-69.png?w=554&amp;ssl=1 554w, https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-69.png?resize=300%2C148&amp;ssl=1 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure>\n\n\n\n<p>Lazada\u7684\u8ba2\u5355\u589e\u957f\u6062\u590d\u3001\u5355\u7b14\u8ba2\u5355\u4e8f\u635f\u7ee7\u7eed\u6536\u7a84\uff1bShopee\u4e3a\u9996\u6b21\u5b9e\u73b0\u5b63\u5ea6\u76c8\u5229\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0cShopee\u7684GMV\u548c\u8ba2\u5355\u6570\u91cf\u4e0d\u589e\u53cd\u964d\uff08\u540c\u6bd4\u3001\u73af\u6bd4\uff09\uff0c\u6709\u840e\u7f29\u8ff9\u8c61\uff0c<strong>\u8fde\u7eed\u4e24\u4e2a\u5b63\u5ea6\u8d85\u8d8a\u963f\u91cc\u5df4\u5df4\u6d77\u5916\u96f6\u552e\u8425\u6536\u603b\u548c\u7684\u6210\u7ee9\u4e5f\u88ab\u6253\u7834\u3002<\/strong><\/p>\n\n\n\n<p>\u7efc\u5408\u4e24\u5bb6\u8d22\u62a5\u6570\u636e\uff0c<strong>\u622a\u81f32022\u5e7412\u670831\u65e5\u7684\u5b63\u5ea6\u5185\uff0c\u963f\u91cc\u5df4\u5df4\u6d77\u5916\u96f6\u552e\uff08Lazada\u3001AliExpress\u3001Trendyol\u548cDaraz\uff09\u603b\u548c\u4e3a21.23\u4ebf\u7f8e\u5143\uff08146.44\u4ebf\u4eba\u6c11\u5e01\uff09\uff0c\u7565\u9ad8\u4e8eShopee\u768421.027\u4ebf\u7f8e\u5143\u3002<\/strong><\/p>\n\n\n\n<p>\u968f\u7740Shopee\u9646\u7eed\u9000\u51fa\u62c9\u7f8e\u548c\u6b27\u6d32\u7ad9\u70b9\uff0c\u963f\u91cc\u5df4\u5df4\u6d77\u5916\u96f6\u552e\u4e1a\u52a1\u4e0b\u7684AliExpress 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alt=\"\u56fe\u7247\"><\/p>\n\n\n\n<p><strong>&nbsp;<\/strong><strong>\u5f25\u8865\u5176\u4ed6\u4e1a\u52a1\u7684\u635f\u5931<\/strong><\/p>\n\n\n\n<p>Sea\u4e00\u5171\u6709\u4e09\u5927\u4e1a\u52a1\uff0c\u6e38\u620fGarene\u3001\u7535\u5546Shopee\u548c\u91d1\u878dSeaMoney\uff0c\u4e4b\u524d\u6e38\u620f\u4e1a\u52a1\u987a\u98ce\u987a\u6c34\u7684\u65f6\u5019\uff0c\u90fd\u662f\u7528Garene\u8d5a\u7684\u94b1\u6765\u8865\u8d34Shopee\uff0c\u56e0\u6b64\uff0cGarene\u88ab\u79f0\u4f5c\u201c\u73b0\u91d1\u5976\u725b\u201d\u3002\u4e0d\u8fc7\uff0c\u56de\u770b\u5f80\u671f\u8d22\u62a5\u6570\u636e\uff0c2021\u5e74\u7b2c\u4e00\u5b63\u5ea6\u52302022\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0cGarena\u8c03\u6574\u540e\u7684EBITDA\u5229\u6da6\u7387\u4e00\u76f4\u5904\u4e8e\u4e0b\u964d\u8d8b\u52bf\uff0c\u4ece91.8%\u4e0b\u964d\u81f332.5%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"290\" src=\"https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-70.png?resize=553%2C290&#038;ssl=1\" alt=\"\" class=\"wp-image-2594\" srcset=\"https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-70.png?w=553&amp;ssl=1 553w, https:\/\/i0.wp.com\/www.tclogx.com\/wp-content\/uploads\/2023\/03\/image-70.png?resize=300%2C157&amp;ssl=1 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>\uff08Garene\u516c\u53f8\u56fe\u7247 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