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\"\u5934\u56fe(1)\"<\/figure>\n\n\n\n

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\u00b7 \u641c\u7d22\uff1a<\/strong>\u7528\u6237\u4e3b\u52a8\u641c\u7d22\u5173\u952e\u8bcd\uff0c\u5546\u54c1\u6807\u9898\u548c\u4fe1\u606f\u4f18\u5316\u76f4\u63a5\u51b3\u5b9a\u80fd\u4e0d\u80fd\u88ab\u641c\u5230\u3002<\/p>\n\n\n\n

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\u00b7 \u6d3b\u52a8\u9891\u9053\uff1a<\/strong>\u79d2\u6740\u3001\u54c1\u724c\u6298\u6263\u3001\u65b0\u5ba2\u4f18\u60e0\u7b49\u5e73\u53f0\u6d3b\u52a8\uff0c\u62a5\u540d\u540e\u83b7\u5f97\u6d3b\u52a8\u9875\u66dd\u5149\u3002<\/p>\n\n\n\n

\u00b7 \u6a71\u7a97\uff1a<\/strong>\u8fbe\u4eba\u6a71\u7a97\u5c55\u793a\uff0c\u5546\u5bb6\u5f15\u5bfc\u8fbe\u4eba\u6302\u8f66\u3002<\/p>\n\n\n\n

\u00b7 \u5e97\u94fa\uff1a<\/strong>\u5e97\u94fa\u9875\u88c5\u4fee\uff0c\u6c89\u6dc0\u590d\u8d2d\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u5165\u53e3\u548c\u524d\u4e24\u4e2a\u6700\u5927\u7684\u533a\u522b\u662f\uff1a\u7528\u6237\u662f\u5e26\u7740\u8d2d\u4e70\u610f\u56fe\u6765\u7684\u3002<\/strong>\u4ed6\u4e0d\u662f\u88ab\u5185\u5bb9\u6253\u52a8\uff0c\u800c\u662f\u5df2\u7ecf\u51b3\u5b9a\u4e70\u67d0\u7c7b\u4e1c\u897f\uff0c\u6765\u641c\u3001\u6765\u6bd4\u3001\u6765\u4e0b\u5355\u3002<\/p>\n\n\n\n

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\u6807\u9898\u4f18\u5316\u3002<\/strong>\u5728\u6570\u636e\u7f57\u76d8\u7684”\u641c\u7d22\u8bcd\u5206\u6790”\u91cc\u627e\u672c\u7c7b\u76ee\u70ed\u641c\u8bcd\uff0c\u628a\u76f8\u5173\u5173\u952e\u8bcd\u81ea\u7136\u5199\u8fdb\u5546\u54c1\u6807\u9898\uff0c\u4e0d\u8981\u5806\u780c\u3002<\/p>\n\n\n\n

\u4e3b\u56fe\u8fbe\u6807\u3002<\/strong>\u5b98\u65b9\u5efa\u8bae\u9996\u56fe\u5546\u54c1\u4e3b\u4f53\u660e\u786e\u3001\u767d\u5e95\u30011:1\u6bd4\u4f8b\u3001\u50cf\u7d20\u4e0d\u4f4e\u4e8e600\u00d7600\uff0c\u4e3b\u56fe\u6570\u91cf\u4e0d\u5c11\u4e8e3\u5f20\u3002<\/p>\n\n\n\n

\u5546\u54c1\u4fe1\u606f\u5b8c\u6574\u3002<\/strong>\u5c5e\u6027\u586b\u5199\u4e0d\u5c11\u4e8e5\u4e2a\uff0c\u63cf\u8ff0\u5206\u6bb5\u56fe\u6587\u6df7\u6392\uff0c\u6709\u5c3a\u7801\u8868\u7684\u7c7b\u76ee\u8981\u653e\u5c3a\u7801\u8bf4\u660e\u3002<\/p>\n\n\n\n

\u4ef7\u683c\u6709\u7ade\u4e89\u529b\u3002<\/strong>\u5b98\u65b9\u660e\u786e\u63d0\u5230\uff0c\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\uff08\u4e0d\u9ad8\u4e8e\u5356\u5bb6\u5728\u5176\u4ed6\u5e73\u53f0\u7684\u552e\u4ef7\uff09\u80fd\u540c\u65f6\u63d0\u5347\u8f6c\u5316\u7387\u548c\u5e73\u53f0\u63a8\u8350\u66dd\u5149\u3002<\/p>\n\n\n\n

\u5c65\u7ea6\u6307\u6807\u5f71\u54cd\u6d41\u91cf\u3002<\/strong>\u8fd9\u662f\u91cd\u70b9\u2014\u2014\u5b98\u65b9\u624b\u518c\u5217\u51fa\uff0c\u5ef6\u8fdf\u5c65\u7ea6\u7387\u5efa\u8bae\u4fdd\u6301\u57284%\u4ee5\u4e0b\uff0c\u5546\u5bb6\u53d6\u6d88\u7387\u5e94\u4f4e\u4e8e2.5%\u3002\u8fd9\u4e24\u4e2a\u6307\u6807\u4e0d\u8fbe\u6807\uff0c\u4f1a\u76f4\u63a5\u5f71\u54cd\u5546\u57ce\u7684\u6d41\u91cf\u83b7\u53d6\u3002<\/p>\n\n\n\n

0<\/strong>5 \u4ed8\u8d39\u6d41\u91cf\u600e\u4e48\u63a5\uff1a\u5148\u641e\u61c2\u5b98\u65b9\u5728\u63a8\u4ec0<\/strong>\u4e48<\/strong><\/p>\n\n\n\n

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TikTok Shop \u5b98\u65b9\u5546\u5bb6\u5b66\u4e60\u4e2d\u5fc3\u300a\u5e7f\u544a\u5165\u95e8\u8bb2\u89e3\u300b\u91cc\u6709\u4e00\u53e5\u5f88\u76f4\u63a5\u7684\u5224\u65ad\uff1a\u81ea\u7136\u6d41\u73a9\u5bb6\u7ade\u4e89\u6fc0\u70c8\u3001\u8fdb\u5165\u95e8\u69db\u4f4e\uff0c\u81ea\u7136\u6d41\u4f1a\u89e6\u9876\uff1b\u800c\u7535\u5546\u7528\u6237\u589e\u957f\u8fc5\u901f\uff0c\u4ed8\u8d39\u6d41\u91cf\u6709\u7ea2\u5229\u671f\uff0c\u80fd\u5e26\u6765\u89c4\u6a21\u5316\u548c\u7a33\u5b9a\u6027\u3002<\/strong><\/p>\n\n\n\n

\u6362\u53e5\u8bdd\u8bf4\uff1a\u81ea\u7136\u6d41\u91cf\u662f\u5730\u57fa\uff0c\u4ed8\u8d39\u6d41\u91cf\u662f\u653e\u5927\u5668\u3002\u5b98\u65b9\u4e0d\u5efa\u8bae\u4ece\u96f6\u8d77\u53f7\u5c31\u7838\u5e7f\u544a\uff0c\u4f46\u5f53\u4f60\u7684\u67d0\u6761\u89c6\u9891\u3001\u67d0\u573a\u76f4\u64ad\u5df2\u7ecf\u8dd1\u51fa\u81ea\u7136\u8f6c\u5316\u6570\u636e\uff0c\u4ed8\u8d39\u6295\u6d41\u5c31\u662f\u628a\u5b83\u653e\u5927\u7684\u624b\u6bb5\u3002<\/p>\n\n\n\n

\u76ee\u524d TikTok Shop \u7684\u5e97\u94fa\u5e7f\u544a\u4f53\u7cfb\uff0c\u9700\u8981\u6ce8\u610f\u4e00\u4e2a\u53d8\u5316\uff1a<\/p>\n\n\n\n

GMV Max<\/strong> \u6b63\u5728\u6210\u4e3a\u5b98\u65b9\u4e3b\u63a8\u7684\u7edf\u4e00\u5e7f\u544a\u6295\u653e\u65b9\u5f0f\u3002\u5546\u5bb6\u8bbe\u5b9a ROI \u76ee\u6807\u548c\u9884\u7b97\uff0c\u7531\u7cfb\u7edf\u81ea\u52a8\u51b3\u5b9a\u628a\u9884\u7b97\u5206\u914d\u5230\u77ed\u89c6\u9891\u7d20\u6750\u3001\u8fbe\u4eba\u7d20\u6750\u3001\u5546\u54c1\u5361\u8fd8\u662f\u76f4\u64ad\u95f4\u3002\u8fc7\u53bb\u5206\u5f00\u7684\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\uff08VSA\uff09\u3001\u5546\u54c1\u8d2d\u7269\u5e7f\u544a\uff08PSA\uff09\u3001\u76f4\u64ad\u8d2d\u7269\u5e7f\u544a\uff08LSA\uff09\uff0c\u6b63\u5728\u88ab\u6574\u5408\u8fdb\u8fd9\u5957\u81ea\u52a8\u5316\u6295\u653e\u6846\u67b6\u3002<\/p>\n\n\n\n

Spark Ads\uff08\u4fe1\u606f\u6d41\u52a0\u70ed\uff09<\/strong>\u7684\u903b\u8f91\u4e0d\u540c\uff1a\u5b83\u662f\u628a\u4f60\u8d26\u53f7\u4e0b\u5df2\u7ecf\u8dd1\u51fa\u81ea\u7136\u8f6c\u5316\u7684\u90a3\u6761\u89c6\u9891\uff0c\u76f4\u63a5\u7528\u5e7f\u544a\u5f62\u5f0f\u653e\u5927\u6295\u653e\u3002\u5b98\u65b9\u5728\u300a\u5f00\u542f TikTok Shop \u4e4b\u65c5\u65f6\u7684\u6ce8\u610f\u4e8b\u9879\u300b\u91cc\u660e\u786e\u5efa\u8bae\uff1a\u4f18\u5148\u4f7f\u7528\u8d26\u53f7\u4e2d\u5df2\u4ea7\u751f\u81ea\u7136\u8f6c\u5316\u7684\u73b0\u6709\u89c6\u9891\u4f5c\u4e3a\u7d20\u6750\u3002<\/strong><\/p>\n\n\n\n

\u5173\u4e8e\u6295\u6d41\u7684\u5229\u6da6\u8d26\uff0c\u5b98\u65b9\u5546\u5bb6\u5b66\u4e60\u4e2d\u5fc3\u5728\u300a\u5546\u54c1\u5361\u6d41\u91cf\u83b7\u53d6\u300b\u8bfe\u7a0b\u91cc\u7ed9\u8fc7\u4e00\u4e2a\u53c2\u8003\u53e3\u5f84\uff1a<\/p>\n\n\n\n

“\u5982\u679c\u8003\u8651\u6295\u6d41\uff0c\u5efa\u8bae\u7559\u51fa 45%\uff5e60% \u7684\u53ef\u652f\u914d\u5229\u6da6\u7a7a\u95f4\u3002\u53ef\u652f\u914d\u5229\u6da6 = \u5b9e\u9645\u552e\u4ef7 \u2212 \u4ea7\u54c1\u6210\u672c \u2212 \u7269\u6d41\u603b\u6210\u672c\uff08\u5934\u5c3e\u7a0b\uff09\u2212 \u5e73\u53f0\u4f63\u91d1 \u2212 \u635f\u8017\u3002\u76ee\u524d\u6570\u636e\u6765\u770b\uff0c\u8dd1\u5f97\u597d\u4e14\u6301\u7eed\u7684\u5e7f\u544a\uff0c\u5e7f\u544a\u8d39\u5360\u6bd4\u5728 10%\uff5e30%\u3002”<\/em><\/p>\n\n\n\n

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0<\/strong>6 \u53cc\u6253\u6cd5\u8282\u594f\uff1a\u81ea\u7136\u548c\u4ed8\u8d39\u600e\u4e48\u914d<\/strong>\u5408<\/strong><\/p>\n\n\n\n

\u628a\u4e09\u6761\u5165\u53e3\u548c\u4e24\u79cd\u6d41\u91cf\u53e0\u5728\u4e00\u8d77\uff0c\u5b9e\u9645\u64cd\u4f5c\u8282\u594f\u53ef\u4ee5\u53c2\u8003\u4e0b\u9762\u8fd9\u4e2a\u6846\u67b6\uff1a<\/p>\n\n\n\n

\"image\"<\/figure>\n\n\n\n

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0<\/strong>7 \u6700\u540e\u8bf4\u4e00\u4ef6\u548c\u7269\u6d41\u76f4\u63a5\u76f8\u5173\u7684<\/strong>\u4e8b<\/strong><\/p>\n\n\n\n

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\u524d\u9762\u63d0\u5230\uff0cTikTok Shop \u5b98\u65b9\u5546\u57ce\u7ecf\u8425\u624b\u518c\u628a\u4e24\u4e2a\u5c65\u7ea6\u6307\u6807\u5217\u4e3a\u5f71\u54cd\u6d41\u91cf\u7684\u5173\u952e\uff1a<\/p>\n\n\n\n

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\"image\"<\/figure>\n\n\n\n

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